“Fall seven times, stand up eight.”
-Japanese proverb
Here’s the difference between copy that sits on a page, and copy that makes sales
Filling a page with words? Anyone’s uncle can do it. Finding messaging that makes your prospect stop, slow nod, and think “THAT’S what I need”? That takes real data.
That’s why we start with a deep dive into your customers and brand, delivered in 3 value-packed documents:
1. Customer intelligence report
Research into your current and ideal customer psychographics and decision-making process, pinpointing the most effective messaging that makes leads become customers and choose you over anyone else.
2. Brand X-Ray
A careful assessment of both your and your competitors’ marketing assets to identify hidden weaknesses that might be costing you thousands and ways you can stand out as the obvious choice.
3. Messaging GPS
A guidebook for a brand voice that’s authentic to you and effective for sales, helping anyone who works on your marketing sound like you and communicating in a way that makes leads sit up and listen.
Foundational Research Package (FRP)
Your investment: $2000
What you get:
✓ Customer Intelligence Report
✓ Brand X-Ray
✓ Messaging GPS
✓ The confidence that all your future copy isn’t just pretty words, but guided by actual customer data that will get you more sales
FRP-Fueled Add-Ons
With your Foundational Research Package (FRP) in place, I build on top of it to write strategic copy for marketing assets that aren’t just pretty words, but have actual reasoning behind why they’ll get the job done.
Ads that attract leads
Get more leads with funny social media ads (for Instagram, Meta, or LinkedIn) that catch attention, relate to your ideal customers, and inspire curiosity to click through.
Starting from $200 per ad
(copy + full design)
Websites that convert customers
Have your website tell your ideal prospect everything they need to hear to trust you, like you, and want to buy from you — and give them an easy path to become a customer.
Starting from $2000
(copy + wireframing)
Emails that boost profit
Send email newsletters that customers want to open — and make them excited to use your product, tell their friends, and leave glowing reviews.
Starting from $250 per email
(copy, basic layout, sending)
Blogs that build connection
Have an established web presence that helps customers build trust in your expertise and create natural opportunities to become a customer.
Starting from $250 per blog post
(copy, basic SEO, layout, publishing)
“If you need someone who can make complicated information compelling—and who will elevate your project from good to great—Silvia is the one to call.”
— Shelly Barson, Creative Director at Brand Iron
Check out my work
Seven Eight Copy 